Influencer Marketing: Does It Work In Malaysia?

“It is the way of the future. There’s no doubt about it – it’s here to stay for a long time.” –Cassidy La Creme, recording artist, host, and YouTuber Australian-born Malaysia-based social media influencer Cassidy la Creme made that confident statement in an interview in the POPCON office, minutes after a successful corporate meet-up session…
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